We all know how successful junk food marketing can be. Bright colors, flashy ads, it all looks like so much fun. Not like bland, boring, unfashionable vegetables. Right? Sure, they are healthy, full of vitamins and stuff that helps your immune system… But if you’re a kid, you don’t really care about all that grown up stuff, do you? I mean, what’s healthy when you can have a lunchbox that starts a school stampede? Or when there’s a funky monkey on the cereal packet?
But what if that boring, bland carrot was a light saber? One that, when eaten, slices apart germs and valiantly protects your preschoolers body from nasty interplanetary invaders. Or blueberries were jumping berries that magically give your little ones the power to jump higher than anyone else in their class and grains in bread are little brains that make you clever. It’s all sounding a bit more appetizing, isn’t it?
These are the modern warfare tactics that Karen Fischer teaches us to use in the battle against junk food marketing and the never ending fight to get our kids to eat- and enjoy- their veggies.
Along with marketing advice fit to rival Kellogs, Karen gives out factual, incredibly useful advice. Exactly how many serves of veg does a 3 year old need? What constitutes a ‘serve’ of carbohydrates? Easy to read tables explain all this, along with the compelling reasons that kids (and their parents) should eat their veggies everyday. It covers how and why you need to talk to and listen to your kids, how to avoid supermarket tantrums over lollies and chips and what ‘sometimes foods’ really mean to a child.
These are just a couple of areas this book covers, so if you get it, please do read it cover to cover. It’s well worth it. Oh, and theres also the recipe section…
I absolutely, 100% recommend this book to any parent, fussy eater or not. The sensible, faff-free advice and clever tips for busy parents. You can purchase the book directly from the Publisher, or ask you local Health Food Store to get it in (when they look at you and shake their heads, just tell them it’s available through Unique Health- that’s the wholesale distributor).
After purchasing the book myself I contacted the publishers, who have generously offered a free copy to one of our readers!
To be in the running, just hit one of the buttons below to share this article to either Twitter or Facebook. Then, leave one comment below to say you’ve shared and to tell us: what vegetable do you wish your child would eat?
This competition will run for two weeks over two articles. Next week we will post one of the recipes from the book, which you can share again for more entries. The winner will be drawn from the comments sections so make sure you leave one comment only below each article. I’ll be drawing a winner using random.org on Thursday 16th of August. The prize will be sent directly from the publisher, who have donated the book for our competition- however, the review itself was not sponsored and is my own, unbiased opinion.